GLENWOOD SPRINGS — A Brazilian activewear company has been cited after a photographer waded in western Colorado’s Hanging Lake to take photos of models posing on a log that stretches across the fragile body of water.
The Glenwood Springs Post Independent reported Wednesday that the U.S. Forest Service served Liquido Active with three citations. The company received intense backlash on social media after it posted the photo on Instagram on June 14.
Visitors aren’t allowed to walk on the log and are barred from getting in the water because it endangers the travertine formations that give the designated National Landmark its turquoise color.
Liquido Active has apologized, and Forest Service Ranger Aaron Mayville says the company is taking part in a “strategy for public awareness and stewardship.”